B-Kind: Walk to remember

Wednesday, 25 April 2012

Walk to remember

Spotted just-turned-mommy Sweta Matthew in a B:Kind checked shirt. Check shirts are the flavour of the month, get yours today!

See how another B:Kind fan wore the same top for a Sunday brunch, here.

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About Us

The Brand

Stylish, trendy and affordable fashion that makes you want to whip out your wallet and raid the racks— that is the mantra behind entrepreneur Vidhi Shah’s range of womenswear, b:kind introduced in India through M-square Clothing (India) Pvt. Ltd. With the fashion market in India blossoming and growing at a staggering pace, b:kind makes its mark as the brand that is easy on the pocket and yet incredibly stylish, two key factors in making it a success.

Launched in 2010, b:kind keeps a strict eye on quality while ensuring only the trendiest of designs hit their racks thus bringing to the table a range of womenswear that is definitive in style and trend while keeping in mind affordable price points. In keeping with the current season the colour palette is filled with lush bright hues in a range of materials, textures and cuts. From printed tops to graphic t-shirts to tunics, jumpsuits, shorts and trousers, b: kind is for the woman with a defined sense of style. Priced between Rs. 499 to Rs. 1,500 b:kind’s products are of the finest quality with a price that is in tune with the market. Take your pick and put together a look that will have you shopping for more.

Inventive in design and thought, b:kind is a fashion forward brand that derives from the current market trends on the international fashion scenario. b:kind’s endeavour is to provide practical everyday clothing with a keen eye on fashion, thus providing quality with value. Says Vidhi Shah, “The reason I started this brand is that I wanted to be an essential part of the fashion industry. We have managed to make our mark as a brand that is fashion conscious and trendy while being affordable. When customers walk in and see what’s on our racks, they see the most up-to-date trends of the highest quality and well within their reach. We want to ensure that b:kind becomes synonymous with chic high-street fashion that anyone can afford”.

b:kind is currently available at select stores across the country.

Wednesday, 25 April 2012

Walk to remember

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