Getting ready for summer

We are still in that in-between phase of winter and summer and we're keenly awaiting the hot weather so we can bring out our overdose of lemons, oranges and other bright colours.

Psychology student and fashionista, Gurleen Gupta has an eclectic style and loves to wear colours and prints. She ordered her B:Kind shirt online and wore it with coloured jeans and slip on booties for a day out with friends. The small leather sling bag completed the look. She also wore gold hoops to add a gentle touch to the edgy look.

We love the simple yet effective styling. You?

  Photos: Gursharan Singh Gupta

Now B:Kind clothing available online. You can order Cash on Delivery from www.majorbrands.in

Spring is in the air!

We know it's still chilly weather but being the trend forecasters we are, we decided to give you a sneak peek into the upcoming Spring-Summer trends 2012. One clear trend that you will be seeing this summer are florals in bright colours that will translate into clothes, bags and accessories.

How do you wear florals?

- Wearing florals is easy and you can do it without looking too girly. First off, pick one statement piece - either a tunic, a jacket, a shrug or a bag and then mix it with the rest of your ensemble.

- After you pick out a floral piece remember that the rest of your outfit need not necessarily be in solids. With florals you can mix polka dots, stripes and checks with great ease.

- If you are afraid that florals look too girly, mix them with grunge jewellery, mannish brogues and a leather messenger bag.

- To jazz up florals for a night out wear a sequinned vest or a sequinned boyfriend blazer.

- If you think the floral trend is not for you, start in small measures - a hairband, necklace, a brooch or a short shrug are the perfect ways to add it in your wardrobe in small doses.

Spotted in semi-formals

We all know that office wear can get dull and boring. But if you are an ardent B:Kind follower you'll know we brighten up all your outfits. We spotted blogger Aastha Atray from Indian Summer in our semi-formal blazer for a mundane day at work. Just before heading to work she let us click a few images of her casual yet super chic look.

Love the monotone combination with pops of mustard.

Adding elements of lace bring a certain amount of elegance to your look.

Get the look for Rs 999/- only!

B:Kind -- Behind the scenes

You've seen the final products and colourful end results. We thought we would show you the magic that takes place backstage. Here's a glimpse of the frenzy and creativity that goes on to make clothes that please you.

At B:Kind, we encourage local employment.

Supplies for the upcoming season!

Face behind B:Kind -- Vidhi Shah

Sneak peak of the our next collection. We predict bright hues and bold prints will be a big rage!

B:kind, always! Period.

Amen!

Sunday Brunch

When we met an avid B:Kind fan during a lazy Sunday brunch we couldn't resist but snap her casual chic look. Hiral Ruparel wore a B:Kind checks shirt with an LBD and comfortable heels. It's a stylish and an interesting way to wear your LBDs during the day. Don't you think so?

Create an illusion by cinching your shirt with a knot

Add colour to your LBDs with bright pops.

The good ol' cocktail ring never fails to look great!

A quirky sling and stacked up bracelets complete the look.

B:Kind presents Kaai-Po Che!

The year has already begun, with all of us getting back to routine. But the good thing is, the line of festivals too begin this week onwards. The day that will mark beginning of spring/summer.

Yes guys, Makar Sankranti or the Indian Kite flying festival is here and bring out 2 cool looks you can indulge in. This look complies of #113 (floral printed) and #106 (solid aqua blue colour) tops from our latest collection.

We have shown them paired with jet black leggings as it gives optimum comfort along with a stylish look while you enjoy flying kites. We recommend you to choose minimal accessories with an Indian touch to complete the first festive look of the year. Do indulge yourself in this fun-filled and interesting festival on January 14, 2012.

The b:kind collection not only includes a practical everyday look, but also provides a range that is best suited for various occasions. Affordably priced, the B kind collection is available at select stores across Mumbai – Try Me(Bandra), Options Clothing Co Pvt Ltd (Juhu) , Sagar ( Bandra West) and many others stores across the country.

Dress it Up!

Nothing spells lady-like more than the quintessential dress. Every woman must own five basic dresses in her wardrobe. Here's a list of what you should be looking for:

1. The A-line dress:
   You can never go wrong with the basic A-line dress. It hides most problem areas, looks feminine and can be easily dressed up and down to suit the occasion. To appear slimmer, one can play with the length of the A-line dress. Longer lengths are ideal for taller women while petite girls should stick to short styles. If you have very thick legs, try a mid-calf length and wear high heels to elongate your legs.
2. The Bandage Dress:
   This dress is sexy and figure hugging but before you panic, the bandage dress looks great on the Indian figure. A figure control bodysuit is all you need underneath to look shapely.
3. The maxi dress:
   Wear this on formal occasions as a dressy gown or in cotton and prints for brunches and beach parties. The maxi dress is always in fashion. For tall and broad bodies, big prints and bright colours look flattering. For petite frames, make sure you wear halter styles and small prints so you don't drown in the maxi length.
4. The Shift dress:
   the shift dress is a straight cut dress with no shapely silhouette. This dress is ideal for most body types and gives you a slimmer look on days when you have indulged a bit too much. The shift dress is a must in any solid colour because you can really dress it up easily with accessories. If you have a very thin waist, you can add a belt to your shift dress to make it sexy for an occasion.
5. The wrap dress:
   Perhaps the most flattering and slimming dress, the wrap dress looks great on anyone. The wrap style makes your waist appear thinner and gives a very fresh and young appeal to all figures. You also get faux wrap dresses which are pre-stitched to look like wraps. This is a great style non-hassle option for wrap dress lovers.